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Service Marketing Strategy in Ark Company.
Member rating: No Rating | Words: | Submitted: Fri Jan 28 2005
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Kazakhstan Institute of Management, Economics And Strategic Research. Advanced Marketing Management. Essay: Service Marketing Strategy in Ark Company. Almaty. 2004 Service marketing strategies are widely used by different service providers. Depending on unique service characteristic it is very important to define appropriate strategy and ways of managing business in travel industry. This industry is very profitable, especially for Republic of Kazakhstan, and attracting more customers from foreign countries and meeting their expectations are main tasks for country's marketers. Lets take Kazakhstan Company - Ark. It functionates in tourism and travel industry. Ark Company is a Kazakhstan private company established in 1995. It currently employs a staff of 38 experienced specialists and has office spaces in downtown Almaty and Pavlodar City. The major activity is creating a tourism infrastructure and organizing group and individual tours to the Kazakh part of the Great Silk Road. Ark Company offers a wide range of services in the area...
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