Coursework.Info - Inspiration in an Instant

On the left is an image preview of every page of this document, and below are the first 150 words with formatting removed:

Research Proposal for Globetrotters 1. Background Globetrotters are at present the strongest name within the travel market and the group is demonstrating strong year on year growth, however the industry has suffered a slump since the September 11th disaster. The slowing of the economy and a reduction in air travel has provoked the Globetrotters group to redirect their corporate promotional strategy. The travel market has become increasingly crowed over the last ten years with the demand to travel providing windows of opportunity for smaller budget organisations and Internet bookings. 2. Research Objectives The overall objectives of the research will be to gather information using both primary and secondary sources to identify customer trends and preferences. This information will be used to build the foundations of a new global promotional strategy. Initial brand concepts and ideas from Greys Advertising have been included and will be tested to provide feedback for the promotional campaign. As a successful...

Get instant access

• Instant, unlimited access to our documents in full
• Swap your work for free access, or pay £4.99
• To see the full version of this document and 146,186 others

OR

Receive email updates for this category

• Simply tell us your email address and receive a weekly Study Help Email for FREE
• Receive 3 FREE essay views with each email
• Get all the latest essays from Coursework.Info & discussion from TheStudentRoom.co.uk