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Relationship marketing - The Taj group of hotels.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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1.Introduction 1.1 Relationship marketing We live in a developing world where our economies as growing at an increasingly fast pace. There is free movement and trade all over the world. Over the years, the world has become a global market place. This is the prime reason as to why the concept of 'relationship marketing' was brought about. The focus is no more on selling ones products and services, but to build long term beneficial relationships with anyone who is important to your business. "Relationship marketing is to establish, maintain, enhance and commercialise customer relationships so that the objectives of the parties involved are met. This is done by a mutual exchange and fulfilment of promises."1 There has been a very notable change in the concept of using traditional transactional marketing to building and maintaining relationships. This assignment talks about relationship and direct marketing and how it is used in today's world. To...
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