Coursework.Info - Inspiration in an Instant

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Task 1 Introduction For this task I am going to look at a range of conferences and exhibitions and discuss their purpose. The range of conferences and exhibitions I am going to look at are: * Trade fairs * Educational fairs * Product launches * Public awareness raising * Academic conferences * Global issues * International conferences and exhibitions * Banqueting * Corporate hospitality * Incentive travel * Hallmark events In this task I will describe the differences and similarities between the conferences and exhibitions (listed above), in terms of client needs, expectations, style of event and the nature of marketing. Trade Fairs The definition of a trade fair according to www.wikipedia.org is, "a trade fair is an exhibition organised so that companies in a specific industry can showcase and demonstrate their new products and services." Clients go to these trade fairs to see new products and service whether they are just interested or to buy. So the client expects new products they don't expect...

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