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Pull and push factors, the components that motivate persons to travel.  

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Pull factors constitute the components that motivate persons to travel. Pull factors are generally considered attractions. Pull factors can be divided into two groups, tangibles (physical attributes i.e. buildings hotels, restaurants) and intangibles (Community tourism, service quality, safety and security). According to Cooper et al (1998 pg.5), these pull factors are referred to as the Tourism Supply for the tourism destination. Payne (1999, pg. 1.3) and Doswell (1979, pg. 23) labelled these forces as "the different areas within the tourism product that attract the tourists to destinations". Doswell further states that the tourism product consists of both essential (this includes transportation, accommodation and sustenance) and optional (this includes recreation, entertainment, different forms of attractions, rest and leisure, climate, in situ transport, image, shopping and cultural activities) components . Destinations Managers have to look at and implement certain measures in order to effectively manage these "pull" factors in order for the...

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