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Promotional Plan for Uttaranchal Tourism.
Member rating: No Rating | Words: | Submitted: Fri Feb 13 2004
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Promotional Plan for Uttaranchal Tourism Submitted by Chirag Jain Table of contents Executive Summary 1 Contextual Analysis 2 Promotional Objectives 4 Promotional Strategies 5 The Promotional Mix 6 Schedule of using the promotional tool 8 Promotion budget 9 Control & evaluation 10 Bibliography 11 Appendix-1 12 Appendix-2 13 Executive Summary The ambitious plan is to increase the State's earnings from tourism from Rs 250 crore (source: http://pib.nic.in ) to Rs. 500 crore in one year of the time. Tourism has been the key driver of the states GDP The region offers unique landscape for different types of tourism. It is well known for Hindu pilgrimage, famous glaciers, trekking, and expedition places and eco tourism. Hill districts offer vast potential for development of tourism as an industry. Every year nearly 92,000 tourists visit Uttaranchal of which about 7 per cent is of foreign tourists. The profile of these tourists is mainly in regards to Pilgrimage tourism & nature lovers. (Source: http://www.economicchallenger.net ) This promotional plan emphasizes more on the adventure tourism attracting a new profile...
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