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Mediterranean destinations: Is there a competition?
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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MEDITERRANEAN DESTINATIONS: IS THERE A COMPETITION? INTRODUCTION "Marketing success is based both on marketing strategy factors (the marketing mix) and marketing environmental factors. These factors make up the hospitality and travel marketing environment" (Morrison, 2002). One of the most important factors that have expanded rapidly in the tourism industry is competition. Nowadays tourism industry faces extensive competition in the face of newly developed destinations that have all the potential to benefit from their tourism industry development and compete with the traditional destinations. Newly developed destinations attract their customers by a variety of high-quality services and cheap prices and already follow a coordinated marketing strategy. However, numerous mature Mediterranean destinations such as Greece, Italy, Spain and Portugal remain among the most visiting countries in the world because of its culture, heritage and developed tourism facilities. In this paper we tried to analyze the factor of competition in global gauge taking into consideration several...
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