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Content Content 1 Topic 2 Introduction 2 Background 3 Research and Summary 3 Analysis 4 Conclusion 5 Bibliography 7 Information about McDonald's in Hong Kong 8 The interview report 8 Topic The destination image of Hong Kong is centered on the promotional catch phrase of "Asia's World City". How do Quality Tourism Services (QTS) promote Hong Kong as a world class destination? Introduction Quality service holds not only the key to prosperity and success in today's competitive business world, but also the major competitive circumference of Hong Kong. The Quality Tourism Services Scheme organizes for the consumer knows the value and satisfaction that comes from dealing with shops and restaurants that have high standards of quality. The Hong Kong Tourism Board (HKTB) officially launched the "Quality Tourism Services" Scheme (QTS Scheme) Enhancement on 19 December 2003 to further raise overall service standards and visitors' confidence, especially in the areas of dining and shopping in Hong Kong. Background The HKTB originally launched the Quality Tourism Services Scheme in November 1999 to provide a benchmark of service excellence...

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