Marketing Communications Plan.

... Marketing Communications Plan In your position as marketing communications consultants, you have been approached by a group of entrepreneurs, who intend to open a travel agent business in Preston City centre. The business will be an independent (not part of a chain) start-up. The travel agent intends to sell holidays to private customers, but will also offer business travel services to the local business community. The opening hours of the travel agent will be 9.30am - 5.30pm Monday to Saturday, Sundays closed. The corporate objectives set for the next three years are as follows: 1. To establish the travel agent as the preferred Preston city centre outlet for the purchase of holidays by private customers and business travel local businesses. 2. To grow the business both by expanding the business travel services offered to local businesses and by opening further travel agents in nearby towns. 3. To build the name of the business into a

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