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Iger's biggest challenge, though, is making Disney's beloved characters relevant in the digital age
Member rating: No Rating | Words: | Submitted: Tue Jun 20 2006
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Regime change might restore Disney's sparkle INTRODUCTION For 75 years, The Walt Disney Company has made its name preeminent in the field of family entertainment. From humble beginnings as a cartoon studio in the 1920s, to today's major corporation, The Walt Disney Company continues to pursue the goal of providing quality entertainment and a world of magic for the entire family. Today, Disney is divided into four major business segments: Studio Entertainment, Parks and Resorts, Consumer Products and Media Networks. Each segment consists of integrated, well-connected businesses that operate in concert to maximize exposure and growth worldwide. CHANGE IN REGIME Mr. Iger, the sixth CEO in The Walt Disney Company's 82-year history, was appointed to this post on October 1, 2005 after the company's board of directors elected him to succeed Michael D. Eisner in March 2005. LAST CEO CEO Michael Eisner will be remembered for taking a sleepy theme-park company with a struggling animation...
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