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External influences and there effects on tourism Tourism is one of the many growing industries in the world, a lot of money is made from it and it provides many jobs. There are external factors that can effect the tourism industry and which tourism related businesses have no way of planning for. It is possible for many businesses to be aware of and be able to cope with certain external factors, for example a business specialising in summer holidays knows that in winter, because of the weather, their gross profit will fall. It is impossible however for businesses to plan for such things as political issue's e.g. terrorist attacks and environmental issues such as floods, fires, earthquakes etc. These external factors can all effect the tourism industry in many ways. It is hard to be able to prepare for such external issues " the need to balance a company's strategy and...

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