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To: CEO, The Disney Company From: Jeffrey M. Hotz Date: 21 March 2004 Subject: Founded in 1923 with a $500 loan, The Walt Disney Company has grown to a household name and entertainment Giant with sales in the billions by 1987. But even among the top in the industry, the company still has to consistently evaluate itself, its opportunities and its challenges, to continue the upward momentum into the 21st century. To further establish the company brand and to continue positive growth, the management of the company established clearly set objectives and strategies by which to achieve them, which focused on sustaining the company's reputation and position in the industry and growing the company each year through creative and strategic avenues. However, to understand and properly strategize the company's future within these objectives, the management needs to acknowledge primary opportunities and the most significant potential and real threats to the organization. The notoriety...

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