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TABLE OF CONTENTS 1. Introduction.......................................................................2 2. Euro Disney S.C.A. operates one of the major tourist destinations in Europe: Disneyland Resort Paris.........................................................2&3 3. A deep Customer Care policy : the strengths..................................3,4&5 4. Some weaknesses in this policy................................................5&6 5. Conclusion.........................................................................6&7 6. References.........................................................................7 CUSTOMER CARE POLICY IN DISNEYLAND RESORT PARIS 1. Introduction In the last 5 years demands for high customer service standards and delivery have increased dramatically. Visitor's expectations have increased since the living standards have increased as well, and people more familiarity with new technology. Customer care is generally interpreted to mean any strategy designed to improve the quality of customer service to the public. This report is based on the customer care policy of Disneyland Resort in Paris. In Disneyland Resort Paris, an important quality management in customer care has been set up, especially after their unsuccessful period at the opening of the park in 1992. Customer care is now being seen as the new driving force to win over...

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