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Cambridge - The four As

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The four As (access, amenities, attractions and ancillary services) can be used to investigate the provision of tourism at a destination. Using information gathered from panel discussions in week 2 and 3 of the course and from information gathered during the field trip, you are required to critically evaluate the provision of tourism in Cambridge and to identify the ways in which government policy and strategy has affected this provision. It is difficult to decide which one of the Cooper's four As is the most important, but considering the reason why people travel the attractions are definitely significant element of leisure tourism to a destination. Attractions are created to bring people to them and to provide them enjoyment and education as well as to fulfil their leisure and recreational necessitates. There are different sorts of attractions, for example favourable climate might be the key attraction for somebody (Mediterranean destinations) whereas for...

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