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Business in a competitive environment - Global Distribution System "GDS"
Member rating: No Rating | Words: | Submitted: Wed Mar 24 2004
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By Mustafa Naja BUSINESS IN A COMPETITIVE ENVIRONMENT GLOBAL DISTRIBUTION SYSTEM "GDS" INTRODUCTION * The travel marketplace is a global arena where millions of buyers (travel agents and the public) and sellers (hotels, airlines, car rental companies, etc.) work together to exchange travel services. * Among the "shelves" on which buyers search for travel services are world's global distribution systems. These systems have become electronic supermarkets linking buyers to sellers and allowing reservations to be made quickly and easily. PORTER'S FIVE FORCES: Rivalry: * "There are currently four major GDS systems in the world and those are, WORLDSPAN, AMADEUS, GALILEO and SABRE."1 * In addition, there are several regional GDS', including SITA'S Sahara, Infini (Japan), Axess (Japan), Tapas (Korea), Fantasia (South Pacific), that serve interests or specific regions but these GDS' have zero global market share. * The GDS systems are computerised reservations systems ("CRS") that enable providers i.e. travel agents to disseminate information about schedules, availability,...
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