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Analyse the extent to which Poon's theory relates to the changing nature of tourism in the Costa Brava.
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1.0 Introduction Poon (1994) suggests a change in tourism demand; identifying a shift from old tourism, characterised by 'mass, standardized, and rigidly packaged holidays', towards a 'flexibility, segmented and more authentic new tourism experience'. This report aims to analyse the extent to which Poon's theory relates to the changing nature of tourism in the Costa Brava. 2.0 The demand for tourism Spain first became a major destination for 'mass tourism' between the 1960's and 70's, following the industry boom and by the 1990s Germany, UK and Spain accounted for over three quarters of visitors (Buswell, 1996). In 2000, Spain was the third most visited country in the world, attracting more than 48,500,000 visitors per annum (WTO 2000). New technological advancements in the airline industry, cheap oil, standardisation of product and use of economies of scale drove down the price of holidays even further, and Spain was able to capitalise on the increased...
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