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A marketing plan to achieve a greater market share for W Hotel Singapore in the Conventions and Conferences sector.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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Proposal: A marketing plan to achieve a greater market share for W Hotel Singapore in the Conventions and Conferences sector. By Lim Hoay Min (Ms) Table of Contents Contents Pages Introduction 1 Marketing Plan 2 Market Overview 2 Target Market 4 Discussion on the Weaknesses of W Hotel 8 Conclusion 10 Appendixes References Introduction W Hotel Singapore is part of an acclaimed International Chain of Hotels with many great hotels in various parts of the world, especially in the United States of America and Europe. W Hotel Singapore is the first one of this chain in Singapore being opened only a year ago. Being a new player in the Lion City, the hotel has yet to reach maturity in market share especially so in the lucrative Convention and Conferences sector compared to its main competitors. The downturn due to the economic slump in the world and especially in the South East Asian region has also not helped matters. The recent outbreak of SARS (Severe Acute Respiratory Syndrome) in the...
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