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E-business 375 Coursework www.eBay.com Case Study Katerina Gavrielidou Lancaster University 2007-2008 E-Business 375 Course Introduction After eBay was founded in 1995, its business model filled a gap in the market. EBay's mission was to present to its customers an online market place where transactions can be made anytime, any day and by anyone around the world. Transactions are being done with the auction method online with a large variety of product categories available to eBay's buyers. Analyzing eBay's business model through Alt and Zimmermann's business model's six elements, help us examine its core competences and strategic choices that it follows. During the years, eBay follows some strategic choices, enabling and improving the communication between buyers and sellers through the site, upgrading its business model to a new level. Moreover, this case study presents the core strengths of eBay's business model in comparison to other business models, as well as its strategic statement. E-commerce and E-business In...

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