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FIVE-YEAR MARKETING PLAN INTRODUCTION The world is a dynamic place, and the rate of change is increasing. It is essential that businesses have heightened environmental sensitivity to look for new opportunities and threats. But, perhaps more importantly, firms need to be genuinely marketing orientated and prepared to adapt to meet the new needs. The watch and jewelery industry has a long and fascinating history. These sectors are likely to see a continuation of the upward sales trend in the medium term. Rates of consumer disposable income will continue to rise and inflationary influences will also play a part. Rising spend per item will continue to be a factor in the real jewelery market, while changing fashions will play an important role in driving volume sales of fashion jewelery and watches. Factors behind the ongoing growth in jewelery and watch spending have included an increase in disposable income and therefore the trading up on...

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