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Assignment 1: Agriproduct marketing Due date: 1 September 2003 Value: 15% Length: 1,000 words This assignment is designed to: * encourage you to engage the available information and ideas about agriproduct marketing; * develop your understanding of this information and ideas as you seek to explain it clearly; * allow you to demonstrate your understanding and knowledge; * develop your ability to communicate well in writing. Assignment task In this assignment you are asked to critically appraise the adaptation of marketing philosophies to agribusiness, using the core marketing management philosophies identified by Kotler, Fitzroy & Shaw (Reading 1, pp. 21-26) as your primary theoretical focus. You should identify and give examples for a particular agriproduct or products along a supply chain e.g. farm level, wholesale level and retail level). Marketing is defined "as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with other". (Kotler, P., Amstrong G., Brown L...

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