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Executive Summary The formulation and implementation of strategy is inevitably influenced by the external environment within which firms operate. All elements of the external environment must be analysed and assessed before setting up any strategic plan or changing strategies as the elements of the external environment form the sources for a firm's opportunities and threats. Therefore, it is critical and essential for any firm to conduct an external environment analysis before forming and implementing any strategies. For Kleenmaid, an external analysis including remote environment analysis, industry analysis, competitor analysis and stakeholder analysis is conducted within this report. The remote environment contains factors such as political/legal, economic, social-cultural, ecological and global. Each of these factors acts as threat or opportunity to Kleenmaid. The industry analysis involves the using of the Porter's five competitive forces to determine the profitability of the industry. The Porter's five competitive forces include: threat of new entrants, bargaining...

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