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200118 THE ACCOUNTANT AS A CONSULTANT INDIVIDUAL CASE STUDY 1 Strategic Management and the Entrepreneur Table of Contents EXECUTIVE SUMMARY 3 REPORT Introduction 4 Mission Statement 5 SWOT Analysis 6 Key Success Factors 7 Competitor Analysis 8 Goals and Objectives 9 Strategic Options and Action Plans 11 Controls 12 Conclusion 13 APPENDICES 14 REFERENCE LIST 19 Executive Summary This report is conducted on the basis of the anticipated implementation of a Strategic Plan of recommendation at Qantas that incorporates the survival of the firm in a competitive market. At Qantas, most of the problems associated with the current strategic plan have been identified through the extract from an article dated in July 2003. Consequently, management at Qantas has accepted the needs to extend strategic analysis and implementation of a new plan of recommendations were welcomed. In this report, the plan of recommendation involved a series of nine steps in the process of constructing the new Strategic Plan1. The mission statement was firstly formed followed by assessing the firm's strengths and weaknesses. Opportunities and threats facing the firm were also...

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