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The Academy of Economic Studies - Bucharest Faculty of Economic Studies in Foreign Languages Jones • Blair Company Case study Coordinator Prof. Carmen Balan Students Mitovski Andrea Nemoianu Estera Laura Popa Camelia Group 135, series B Bucharest, 2005 1.Situation Analysis ?. Internal environment Company is a privately held corporation that produces and markets architectural paint under the Jones?Blair brand name. In addition to producing a full line of architectural coatings, the company sells paint sundries (brushes, rollers, thinners, etc) under the Jones?Blair name, even though these items are not manufactured by the company. The company also operates a very large OEM coatings division, which sells its products throughout the U.S. and worldwide. Therefore, the target markets of this paint manufacturing company are: Architectural Paint Coatings & Sundries, a $80 million dollars market excluding contractor sales; and OEM Coatings. Jones?Blair Company markets its paint and sundry items in over 50 counties in southwestern United States from its plant and headquarters in Dallas, Texas....

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