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Recommendations Using my questionnaire results and other information I have gathered on cinemas, I will write a report advising the directors of Strobe Leisure on how they could increase their market share from within the local area. My report will be based on the main areas of the marketing mix, the four 'P's' are: * Product * Price * Promotion * Place The Target Audience for this market would be Teenagers; this is because in the questionnaire there were more teenagers in the Cinema. I will begin with 'Product' I will start by saying that people visit cinemas to enjoy viewing a film, and they choose which cinema to visit due to many factors, all of which will be included in this recommendations. My questionnaire results have shown me that the majority of local cinemas offer good sound and visual quality, so the cinema, when opened, must have large screens with high standard of sound and visual...

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