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Victoria Phouangbandith History + Theory III September 13, 2007 Friedberg's "The Mobilized and Virtual Gaze in Modernity: Flaneur/Flaneuse" and Underhill's "Why We Buy" excerpt are related because they discuss displays, visibility, and installation. Friedberg discusses mobile and virtual exhibitions and installations, and how the idea originated from the panopticon. Examples of these mobilized and virtual simulations include the cinema, phantasmagorias, panoramas, dioramas, stereoscope, etc., which brings us to the flaneur/flaneuse and their connection to mobilized and virtual simulations. These mobilized and virtual simulations allow the flanuer/flaneuse - a person who strolls through something to experience it - to exist, without ever actually having to move. The flaneuse is the reason for the development of department stores. Which is why shoppers are considered to be flanuers/flaneuses because when one shops, they roam around a store experiencing the different products for sale, trying them on, touching them, etc. "Why We Buy" discusses the shoppers and...

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