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Mid Term Project MKT/610: Marketing Strategies Mostapha Hamam Davenport University Dr. Jeff Miles August ,5, 2007 Over view I would like to create a product line of four different types of mayonnaise sauce, which I can sell out to grocery stores, restaurants, and etc. Mayonnaise is a thick sauce made primarily from vegetable oil and egg yolks. Generally is yellow in color, it is a stable emulsion formed from the oil and yolks and is generally flavored with mustard, salt, pepper, vinegar, and/or lemon juice. Numerous other sauces can be created from it by adding additional seasonings. Mayonnaise is made by slowly adding oil to an egg yolk, while whisking vigorously to disperse the oil. Egg yolk contains lecithin, which acts as the emulsifier. I am making a new Mayonnaise brand called Mostapha Mayonnaise with four different tastes. That Would differ from other types of mayonnaise sold by other companies to the public. The four types of Mayonnaise are: *...

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