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INTRODUCTION I am going to write a report that explains how my products, customer segments and the organisational culture. The name of my company is'Air fix' and the main product that it sells is car models. PRODUCTS The product ideas for our business are detachable parts for custom made cars, new custom made cars and football stadiums. The chosen product for our business is the production of football stadiums. MARKET Target market is a defined segment of the market that is the strategic focus of a business. Normally the members of this segment possess common characteristics and to purchase a particular product or service. The target market for Airfix is teenagers with a range of 3-4 years either way. The accurate age group is from 10-22 years old. ORGANISATIONAL CULTURE Organisational behaviour is the study and understanding of individuals and group behaviour and patterns of structure in order to help improve organisational performance. Organisational...

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