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Company Analysis of Whirlpool Corporation Company Analysis of Whirlpool Corporation Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances. The company manufactures in 13 countries and markets products in more than 170 countries under major brand names such as Whirlpool, KitchenAid, Roper, Estate, Bauknecht, Ignis, Laden, Inglis, Brastemp and Consul. Whirlpool Corporation is also the principal supplier to Sears, Roebuck and Co. of many major home appliances marketed under the Kenmore brand name. Internal environment is critical: operation and employees management Internal Environment: Strength and Weaknesses Whirlpool Corporation structure is strategic business units. It composed of the microwave oven business unit and the global air treatment. The other one is whirlpool financial corporation. In order to increase their profit, they try to reduce their cost. Some of their actions are they closed several plants and streamlined organization in several group. Though the culture of Whirlpool not mentioned...

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