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INTRODUCTION In this coursework, the use of various management techniques would be discussed. These are: 1. The application of PEST analysis 2. The use of the Economist's Pricing model to determine pricing strategy 3. The adoption of an Activity Based Costing approach to determine product/service costs Their practical application would be discussed in the context of an artificial organization - High Fashion Textile Company. BACKGROUND OF ORGANIZATION High Fashion Textile Company is a Hong Kong based vertical set-up manufacturer. It operates the complete textile & clothing production activities from fibre dyeing, combing, carding, knitting, and finishing to the textile/clothing end product. The products are manufactured in batches on a just-in-time basis to fulfil orders that are received from customers. The fabric mill is the leading artificial fur production plant in China. It has wide product range from normal knitted solid short pile, sherpa fleece, tip-top printed long pile hair, jacquard fabric to multi-color printed pile. To response the market...

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