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Introduction It was in the mid 1880's when Michael Marks established a penny bazaar and that was the beginning of a British success chronicle that couldn't be predicted by anyone. Marks & Spencer Group (M&S) has been a legendary organisation for over a century. However, after years of success, the retailing giant showed an alerting signal. This study provides a widespread and critical evaluation of the changes at M&S from mid 1980s to 2002 and the results of its management's activities. This is undertaken by scanning through the history of M&S and its background. Strategic tools like PEST analysis and Porter's five forces model industry analysis are used to evaluate the whole range of factors that contributed to the rise and decline of Marks and Spencer. An attempt is also made to suggest future strategies to be adopted to regain the lost ground. M&S Background The company was started in Leeds in 1884...

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