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Memorandum To: Young Entrepreneurs From: Antonio Braganza Date: September 20, 2007 Subject: Pinkberry Leading the New Frozen Yogurt Fad Frozen Yogurt has always been everyone's favorite snack, right? Wrong. It is only recently that frozen yogurt regained its popularity with the public. This new fad, however, comes with a twist. Differentiating it from old fashion ice cream, the new frozen yogurt is all natural, only adding to its appeal. Yogurt chains, realizing this appeal, have been opening in locations across the nation. The most successful of these chains is the ever popular Pinkberry, which has taken advantage of the public's need to be healthy and hip at the same time. Although fads come and go, I believe that this trend is here to stay. Yogurt Chains on the Rise Due to this new frozen yogurt craze, numerous yogurt chains have been opening up. According to Rachel Kyllo, vice president of marketing for St. Paul, Minn.-based Kemps LLC, frozen...

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