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Introduction Ordnance Survey is the national mapping agency in Britain responsible for creates and updates its Geographic Information (digital and paper maps) for business, leisure, educational and administrative use. Up to 1999, it was belonging to the Government, but now its status has been changed to a Trading Fund. Thus, since the environment of Ordnance Survey has changed dramatically, if we do a Macro environmental analysis (see Appendix 1) we can see that Ordnance Survey is in a very technological dynamic environment (Stuart, 2006) as well as with a high demanded customer (Ordnance Survey, 2007) . Due to this dynamic environment, Ordnance needs to develop strategic capabilities in order to survive and prosper in it. Therefore, next we are going to speak about the unique resources that Ordnance Survey possesses, followed by the competences needed for it and finally we will speak about the strategies that competitors can develop in order to...

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