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1.0 Introduction Humans always improve themselves from Stone Age to now. Equally, electronic products also are constantly ameliorated people usually utilize electronic products to make the life convenient, however, it is very expensive to put resources for researching and developing on it. Toshiba can achieve to improve electronic products. It helps us to change living and working mode. Then what is the market position of Toshiba? How Toshiba keeps pace with better? 2.0 Background Toshiba's early history has two strands: 1875 saw the establishment of Tanaka Seizo-sho (Tanaka Engineering Works), Japan's first manufacturer of telegraphic equipment. Its founder, Hisashige Tanaka (1799 - 1881), was well known from his youth for inventions that included mechanical dolls and a perpetual clock. Under the name Shibaura Seisaku-sho (Shibaura Engineering Works) In 1890, Hakunetsu-sha & Co., Ltd. was established as Japan's first plant for electric incandescent lamps. Subsequent diversification saw the company evolve as...

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