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1.0 Introduction The benchmark of human appeal always increases for both man and woman. From the era of shabby clothes to noble fashion, from de-emphases to emphasis skin care and toilette. Those of the changes label human civilization. Nowadays, the standard of toilette and fashion are very demanding. It is difficult for substantial fashion enterprises to maintain its market. However, Dior can achieve it. What is the market position of Dior? How Dior makes the business and keeps its stable. 2.0 Background Christian Dior was born in Normandy, France in 1905, and channeled his love for art by opening an art gallery. In 1938, he entered the fashion world as a designer for Robert Piquet. After serving in World War II, Dior returned to Paris and had a very successful collaboration with Pierre Balmain at Lucien Lelong. With the help of Marcel Boussac, Dior was able to open his own fashion...

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