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Internet marketing Assignment 1 Subject code: MKT325 Lecturer: Vicky Smith Student name: RenJie ZHU Student number: csu11359706 Due Date: 10 January 2007 Introduction New technology is rapidly developing in the 21st century. The internet becomes more and more prevalence not only for the household, but also an essential commercial informational transaction media. So internet marketing is exploited as new marketing modality which should rely on the internet to execute its function. In the essay, it will mainly introduce and evaluate the differences between online and offline marketing. For this purpose, it should analyse from the hypostasis modality, unique characteristics of the internet marketing, and which similarities still exist in the online marketing by comparing with the traditional market. Furthermore, the kinds of way online marketing use to build and maintain the relationship with the customers and complete the trading process. Body of essay Internet marketing is the process of building and maintaining customer relationship through online activities to facilitate...

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