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SUBMITTED TO: DAVID CAPPER SUBMITTED BY: S K PURPOSAL: RESEARCH METHODOLGY STUDENT NUMBER: 2525852 Abstract: An investigation in formalizing customer perceptions, attitudes towards an overseas brand such as coca cola in Pakistan. Company contextual background: History: Coca-Cola is one of the most recognizable brands on the planet, and also one of the world's largest corporations. The company's profits amounted to just under $15 billion in 2005, which is more than an yearly budget of a 3rd world country, while its market value is calculated at over $100 billion. Worldwide, more than one billion cans or bottles of Cola-Cola are consumed every day - or 12,500 every second. "Coca-Cola came to Pakistan in 1953. Initially it was a different structure, now it is an altogether new structure. In the start we had franchise bottling system in Pakistan. In 1996 the company decided to come to Pakistan and take over the bottling system. The process is now...

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