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Marketing objectives New brand I am going to introduce a new coffee drink for Coca Cola. The product will have a section at that when activated heats ups the drink. "Profitable diversification and expansion of our range of products while advancing our core brands" (www.cocacola.com) This marketing objective ensures that the company is able to stay in control of the beverage market and pressurise its competitors. The second part of the objective ensures that the company keeps on marketing its main brands such as Coca Cola. This is so that customers develop loyalty to the company because their favourite brand is always available. If they Coca coal decided to stop making one of their core brands than this would make many customers dissatisfied with the company and they may not buy any products from coca cola. The first part of the objective is that coca cola should always be developing new products...

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