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Marketing Environments Chocolate Confectionary Market AEF 207 Sarah Quinn 030942859 CONTENTS PAGE 1.0 Executive Summary .......................................Pg3 2.0 Situational Review...........................................Pg5 3.0 Marketing Environment.....................................Pg6 4.0 Macro-Environment.........................................Pg6 4.1 Competitors...................................................Pg6 4.2 Customers......................................................Pg8 4.3 Suppliers.......................................................Pg9 4.3.1 Supply Chain .................................................Pg11 4.4 Intermediaries................................................Pg11 4.5 Shareholders...................................................Pg12 5.0 Trend Analysis...............................................Pg12 6.0 New Product Development...............................Pg12 7.0 Macro-Environment.........................................Pg14 7.1 Swot Analysis ................................................Pg14 7.2 Porters Analysis..............................................Pg14 7.3 Pestle Analysis...............................................Pg19 8.0 Conclusion....................................................Pg23 9.0 Recommendation...........................................Pg23 10.0 Research Portfolio......................................................Pg24 1.0 EXECUTIVE SUMMARY * The largest confectionary sector in 2003 was chocolate confectionary, and it will remain the largest in value terms throughout the forecast period (2003-2004 although volume sales of sugar confectionary will overtake it by 2005 * The largest single chocolate confectionary market remains the US, both in terms of value and volume sales. However, growth in this market has slowed considerably owing to maturity in the market. * Leading regional manufactures in 2002 include Hershey Foods in North America, Pfizer in Latin America, Lotte in Asia-Pacific, Nestle in Western and Eastern Europe and Cadbury Schweppes in Australasia and Africa and the Middle East * The leading distribution channel remains supermarkets/hypermarkets, although convenience stores are growing in importance as manufacturers focus on the impulse channel. This is an attempt to avoid the downward...

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