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Contents 1.0 Executive Summary 3 1.1 Objectives 3 1.2 Mission 4 2.0 Company 5 2.1 Nature of Business 5 2.2 Opportunity 5 2.2.1 Customers Base 6 2.3 Service Description 8 2.4 Name and Logo 8 2.4.1 Name 8 2.4.2 Logo 9 2.5 Keys to Success 9 3.0 SWOT Analysis 13 Strengths 13 Weaknesses 14 Opportunities 14 Threats 14 4.0 Competition 15 4.1 Competitive Strategy 15 4.2 Competitors 15 5.0 Market Analysis 18 5.1 Market Size 18 5.2 Market Opportunity 18 5.3 Four P's 20 6.0 Management Analysis 21 6.1 Management Team 21 6.2 Employees 22 6.3 production facilities 22 7.0 Financial analysis 24 7.1 Financial plan 24 8.0 References 25 Books: 25 Internet: 25 9.0 Appendices 26 9.1 Appendix 1- Profit and Loss 26 9.2 Appendix 2 - Cash Flow Statement 27 9.3 Appendix 3 - Balance Sheet 28 1.0 Executive Summary Little Stars provides potential customers with clothes from a Chinese designer named Lawlandee, for children and babies from 0 to 10 years old with unique designs at reasonable prices, where quality and comfort comes before anything else. A special machine will be incorporated in the store where families are able to get there own pictures stitched onto the clothes for a one and only unique design. The clothes have been made from good quality materials from the supplier Lawlandee; a highly successful child's wear...

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