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am going to investigate the effect that marketing has on Coca Cola, which has many national promotional campaigns for it’s products and services in the UK, I order to promote it’s product to the public.
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Unit 3 Promoting Success Promoting Success Introduction- I am going to investigate the effect that marketing has on Coca Cola, which has many national promotional campaigns for it's products and services in the UK, I order to promote it's product to the public. The national promotional campaign that I will be using as an example of how Coca Cola use marketing will be the 'Holidays are Coming' campaign that is used during Christmas by the company. Coca Cola uses many ways of marketing to make sure that the brand does well every year. These include: sales promotions, advertising and public relations. History of Coca Cola- Coca Cola was created in 1886, and sold in a small Atlanta pharmacy. Once the value of Coca Cola was recognised, Dr Pemberton, the inventor of Coca Cola, sold off parts of the company to various partners, and just before his death, sold the rest of the business to Asa Chandler....
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