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'The actual life cycles of products are all different. This makes the model of the product life cycle useless as a planning tool.' Do you agree with this view? Explain your answer
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'The actual life cycles of products are all different. This makes the model of the product life cycle useless as a planning tool.' Do you agree with this view? Explain your answer I fully disagree with this view because the product life cycle can successfully show the sales of a product over time. It shows the different stages that a product passes through and the sales that can be expected at each stage. Most products pass through six stages: Development, introduction, growth, maturity, saturation and decline. Despite the fact that actual life cycles of products may all be different, the product life cycle can still be used effectively in determining the sales of the product over time. It can show typical stages of your product even if it differs from other leading competitors or products. The reason why actual life cycles of products are all different is because the products...
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