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"Strategic Management - Nike & Reebok" 1. Which generic business- level strategy is each company following? Nike mission statement is "to bring inspiration and innovation to every athlete in the world - If you have a body, you are an athlete". Nike using focus based on differentiation strategy. They use this strategy to satisfy their mission, also because they focusing on athletic people and trying to produce different and unique products. Nike design and produce fitness footwear, apparel, equipment and accessory products. . Reebok is a global sports and fitness company and there purpose is to ignite a passion for winning to do the extraordinary, and to capture the customer's heart and mind. Reebok is using Broad of differentiation strategy. They are targeting athletes and non-athletes and produce sports and fitness products, including casual footwear, apparel and accessories. 2. What are the similarities and differences between the companies' strategies? There are many similarities and...

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