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BUS 547a - Strategic Management (Spring 2004) Professor Herrity "Mini" Case Analysis for Squirrel Defense, Inc. (SDI) By: Aaron Rogers 4/2/2004 Table of Contents Introduction and Initial Identification of Problems..............................................3 Issues Management Needed to Address..................................................4 Recommended Strategic Vision for SDI...........................................................4 Further Explanation.........................................................................5 Objectives for SDI to Pursue........................................................................5 Action Recommendations to Implement and Execute the Strategy............................6 INTRODUCTION AND INITIAL IDENTIFICATION OF PROBLEM Rogers Consulting Services was retained by Squirrel Defense, Inc (hereafter, SDI) on March 31, 2004, to analyze its business practices, cash flow, manufacturing procedures, marketing/advertising strategy and material, and sales strategy. The findings of its initial analysis are as follows: SDI's reported income for 1999 was down almost $25,000 from 1998 year end while its expenses were up just over $41,000 for the same period (Income Statement pC-60 in text). The figures represent changes of almost 150% and well over 200% respectively. The problem was clear, SDI needed to generate more revenue to pay down its increasing liabilities and it needed to cut...

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