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"Marketing Strategy to Penetrate the Distemper & Acrylic Emulsions Paint Segment"
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Executive Summary "Marketing Strategy to Penetrate the Distemper & Acrylic Emulsions Paint Segment" by Amit Choudhary Expansion into Industries where the organization's end product is utilized as a key raw material is commonplace and the same has been mastered skillfully by Pidilite Industries Ltd. as evidenced by the success of DDL Adhesive Binder. As a further move towards expanding presence in the Paints Segment, DDL Distempers and Wall Emulsion have been launched in the recent past. Though quite some space had been carved in the market, the report aims to identify how Pidilite's share of the pie can be increased. The major findings of the Exploratory Research carried in and around Calcutta are: * The male head in the consumer family occupies the key role with respect to need identification, deciding upon the nature of paint to be used (Lime, Distemper or Acrylic) and often shares space with the painter for the purpose of final purchase...
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