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"Many people think of marketing only as selling and advertising..." This is a concept that many people believe. But is it really what marketing all is about?
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MKTG 1025 Marketing Principles Major Assignment Topic 1 Student Name: Samantha Ng Student No: 2118368Y Student Mobil: 0402278880 Student Email: bunsam@yahoo.com.hk Due Date: 16/05/2003 Word Count: 1870 words Table of Contents EXECUTIVE SUMMARY 3 INTRODUCTION 4 WHAT IS MARKETING? 4 FUNCTIONS OF MARKETING 5 Product 5 Pricing 6 Place 7 Promotion 8 CONCLUSION 10 REFERENCES 11 EXECUTIVE SUMMARY "Many people think of marketing only as selling and advertising..." This is a concept that many people believe. But is it really what marketing all is about? In this report, we will be examining some of the most popular marketing skills required for a business to into business. Of course, there is so much about marketing, that not everything can be included. This report would merely talk about the different functions of marketing. How it can be applied in a real company, and giving examples of some of the marketing strategies used by businesses these days. INTRODUCTION To many people, marketing is only the process of promoting their products through many different ways such as advertising on television, radio and maybe banners...
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