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LOFTHOUSE OF FLEETWOOD LTD. "A friend in need is a friend indeed" Prepared by: • Imran Mansoor Table of contents: 1. Assignment cover sheet 2 2. team meeting sheet 3 3. Summary 4 4. Introduction 5 5. Market analysis: 5.1. Product life cycle 6 5.2. Boston Matrix analysis 6 5.3. PEST or STEP analysis 7 5.4. SWOT analysis 7 6. Questions: 6.1. STEP factors that affected Lofthouse's 8 of Fleetwood marketing decisions. 6.1.1. The Socio-Cultural Factors 8 6.1.2. Technological Factor 9 6.1.3. Political factor 10 6.1.4 Economical Factor 10 6.2. Importance of market research. 11 6.3. The need to reach the younger market 12 6.3.1. Why younger market? 12 6.3.2. What the company is doing? 12 6.3.3. What more could be done? 13 6.4. Lofhouse,s of Fleetwood, a product or a 13 production orientated company? 7. Conclusion 14 8. References 15 9. Bibliography 16 10. Appendix 17 1. ASSIGNMENTS COVER SHEET TEAM MEMBER DETAILS: Case Study A Friend in need is a Friend indeed 3. SUMMARY With this case study we have attempted to highlight the importance and benefits of Marketing for any company. Also, we have analyzed the different factors that affected the marketing decisions of Lofthouse of Fleetwood; the significance of market...

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