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"International business: the new bottom line" Written by Bruce Kogut for Foreign Policy, 1998 - Summary of the article.
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Greg Jenkins International Business Research Article December 17, 2003 "International business: the new bottom line." Written by Bruce Kogut for Foreign Policy, 1998 SUMMARY OF THE ARTICLE Bruce Kogut is a professor of management and codirector of the Reginald H. Jones center at the Wharton School, University of Pennsylvania. In his article, "International business: the new bottom line" which he writes for Foreign Policy he looks at the importance of firms to pursue international business and the factors that help shape what doing business in that manor is all about. In the world today, multinational corporations are more likely to guide foreign policy than follow it. This is evident because according to Kogut, they tend to dominate trade and world production, where international business focuses on how managers deal with their employees in the very different cultural marketplaces. Kogut then breaks the article into sections; why invest in another country, what it takes to be multinational,...
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