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I will be making marketing proposals regarding my possible new business linking them to my primary and secondary research along with my data analysis. I
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Section 4- Marketing Mix In this section I will be making marketing proposals regarding my possible new business linking them to my primary and secondary research along with my data analysis. I will be focusing on the 4 P's of the marketing mix, which include: Price, Promotion, Place and Product. By doing this I will be able to make final decisions upon my business. 4.1- Price In order for my business to be successful I must review it from all angles. Therefore by looking at the marketing mix I am able to do this. Most consumers take notice of the price of a product when buying it. Because consumers are so concerned about price, I must make sure that the price I charge is acceptable to my 'likely' customer. I can do this by using my primary research accordingly. If I set my prices too high I will soon recognise that consumers will...
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