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'How can ICBC (Industrial and Commercial Bank of China) increase their student market share in terms of communication strategy in China'?
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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Contents Introduction 1 A review of the relevant literature 1 Research objectives 3 Methodology 4 Data collection plan 6 Proposed analysis of the data 7 Reference: 8 Appendix - Questionnaire 9 The Final Dissertation Research Proposal Introduction This proposal is about how to do the research about the dissertation, which the topic is 'How can ICBC (Industrial and Commercial Bank of China) increase their student market share in terms of communication strategy in China' At present, in China, due to the situation and culture, most of banks do not pay attention to the market of students, but there are lots of students in China and the market of students is extensive and potential. The dissertation is basing on the principles of marketing communication and marketing service to develop. Aiming the problems and situations of the dissertation facing, I will base the principle and do research in China. A review of the relevant literature Regarding to the dissertation topic, there are several relevant literature areas, which will be reviewing as the...
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