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ASSESMENT ASSIGNMENT UNIT THREE "MARKETING" Introduction: My name is Rickesh Choudhry and I have taken a year out from study to work in 'Health Food Snacks Ltd.', as a marketing advisor. This business was formed over 30 years ago from my father, mother, uncle and aunt on the fact of being concerned about the lack of appetising choices, in local health shops. They were anxious about the amount of healthy snacks going into the different types of generations. I will eventually be a Shareholder and Director of the company and I am concerned about the current trading situation. Our business provides our health products to health food shops within a 100mile radius and we have a dedicated team of 250 employees. We also provide a wide range of products, such as * Bran Plus cereal; * Bran Plus cereal bar; * Fruit Plus cereal; * Fruit Plus cereal bar; * Nut Plus cereal; * Nut Plus cereal bar; * Handy snack...

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